Cotton Court Hotel – Offers a city-inspired boutique-hotel experience in the heart of downtown Lubbock. Located at 1610 Broadway, the new 165-room hotel sits just one mile from Texas Tech University and minutes from the Depot District. Its design is influenced by Lubbock's history in the cotton industry and the region's Great Plains roots across the South Plains. The hotel's restaurant and bar is a chic area that features local entertainment. The outside open courtyard area is complete with pool, fireplaces and fire pits, big comfortable chairs and rockers for a relaxing afternoon or cool West Texas evening.

Overton Hotel – Located at 2322 Mac Davis Ln., this prestigious 15-story landmark hotel and conference center is artfully designed with an emphasis on stylish, modern spaces with a kick of sophistication and Lone Star State sass. With its upscale dining area, Pecan Grille, along with its large bar area with local music talent and fabulous large outdoor area complete with a stone fireplace for those chillier West Texas evenings this proves to be a trendy, fun spot for locals. 

Pioneer Pocket Hotel is the cornerstone of the revitalization of the downtown area. This grand hotel located at 1204 Broadway was originally “Hotel Lubbock.” It was built during the roaring '20s and was the tallest building in Lubbock, boasting 11 stories until being surpassed by the Metro Tower in 1955. With its elegant ballroom, it hosted all of the large civic and social events of this thriving West Texas town. It was purchased in 2005 by McDougal Companies with the sole purpose of restoration and helping start the trend to revive downtown Lubbock. The grand-marble entry was restored, and the rooms were renovated into one-, two- or three-bedroom condos. The residents can enjoy breathtaking views of the downtown Lubbock skyline. On the main floor off of the marble entry is The West Table, an urban chic upscale restaurant, along with The Brewery LBK and The Coffee Shop, ensuring its location as a trendy hot spot for locals.  

La Diosa Cellars is located in the heart of downtown at 901 17th St. The eclectic Spanish-style atmosphere with unique tapas cuisine, renowned sangria and carefully curated wines makes dining here a true experience.

The Nicolett is a new fine-dining destination for West Texas, from Chef Finn Walter. Located at 511 Broadway, with a focus on High Plains cuisine, the elegant menu is rooted in showcasing ingredients that are natural to the region with techniques that reflect Walter’s experience in Paris, Austin, Napa Valley, and Santa Fe. Named after the first hotel in the area. 

McPherson Cellars Winery – 1615 Texas Ave. The McPherson name is well known across Texas as the pioneers of grape-growing and winemaking in the South Plains for over 40 years. Winemaker Kim McPherson restored the historic Coca-Cola Bottling Plant into a world-class winery, winning over 600 awards in state, national and international competitions. Come experience a wine tasting in their urban tasting room, and enjoy their outdoor courtyard area.

Cactus Theater – 1812 Buddy Holly Ave. Once a movie theater built in the 1930s, the Cactus now hosts concerts, plays and musicals throughout the year. Many stars have graced its stage with both traditional and unique sounds.   

Jux-ta-posh – 1701 Buddy Holly Ave. This unique shop is located in a large two-story building that has been restored by owner Kim Sparks and husband Michael. They have a love for the history behind Lubbock’s downtown, all of its buildings, and a desire to renovate them to their former glory and re-purpose them to create an urban, eclectic vibe. The shop has the latest in dinnerware, bedding, candles and one-of-a-kind home accents to give your home an up-to-date and curated look.   

Burklee Hill Bistro and Tasting Room is located at 1109 Broadway in the restored historic Kress Building. Burklee Hill Vineyards is a family-owned winery producing locally grown wine from the Texas High Plains. The Hill family has grown wine grapes on the Texas High Plains since 2002 on land farmed by the family for five generations. The Bistro has a variety of food items  They offer shareables such as charcuterie trays and bruschetta, salad options, paninis as well as pizzas. They showcase local musicians that make this place another fun venue for locals.

The Buddy Holly Center is located at 1801 Crickets Ave. in the renovated historic Fort Worth and Denver Depot. This cornerstone of downtown is known at the "Depot District." The Center is open Tuesday-Sunday and is a performance and visual arts center. It is dedicated to Buddy Holly, as well as the music of Lubbock and West Texas. This is where history, music and art collide. Across the street is the Buddy Holly Walk of Fame with the bronze statue of Buddy Holly with his guitar. Be sure and visit this great center that pays tribute to Lubbock's favorite son.